How to add sushi push pops to your menu: 7 steps for restaurants

Adding push pop sushi to your menu does not require a new kitchen or new ingredients. It does pay to think through a few practical steps so the first batch sells and customers want to share it. Here are seven steps to get started.

1. Choose rolls that hold together in a tube

Tight maki and uramaki rolls that keep their shape when pushed work best. Very loose rolls, or rolls heavily topped with sauce, may fall apart in the tube. Start with 1–2 flavours: one classic (e.g. salmon and avocado) and one plant-based, to reach as many customers as possible.

2. Measure your roll and choose the tube

The tube should be slightly wider than your roll – enough for the roll to slide, but not so much that it rattles around. Measure the diameter of your standard roll and decide how many pieces go in each tube. That makes choosing the right tube easy.

3. Pre-slice, and solve the soy sauce question

Pre-slicing is critical: customers need to bite off one piece at a time without the whole roll coming out. For soy sauce, many restaurants use a small pipette that comes with the tube – The Ivy Asia in London serves its push pops exactly that way.

4. Work out your cost and price with confidence

Your cost has three parts: the roll ingredients, the tube (and pipette, if used) and labour. A push pop is not just “a roll in a different box” – it is an experience customers will pay for. The Ivy Asia in London, for example, sells its push pop as a standalone dish for £12.95. Your price depends on your local market, but do not price it like a standard roll.

5. Start with a limited edition

Launch the push pop as a “limited edition” for, say, 4–6 weeks. It creates urgency and gives you data before you place a larger order. Even the large retailer Migros first tested its Sushi Pop for six weeks before deciding whether to stock it permanently.

6. Make it filmable

• Film a short clip of the roll coming out of the tube yourself and post it on TikTok and Instagram.
• Put a small sign on the counter inviting customers to share their video and tag your restaurant.
• If the tube carries your logo, every shared video carries your name too.

7. List it properly on delivery platforms

On Wolt and Bolt Food, customers search by keyword. Name the product clearly – for example “Sushi push pop – salmon & avocado” – and use a well-lit photo with the roll partly pushed out of the tube. That one shot tells customers instantly what they are getting.

Measure the results

After the test period, look at three numbers: how many push pops you sold, what share of orders included one, and how often you were tagged on social media. If the numbers look good, consider tubes printed with your logo – they turn every push pop sold into an ad.

Shall we start?

We help you choose the right tube for your roll and can send a sample. Request a quote. If you want to read more about the trend first, see sushi push pops: what they are and why restaurants are adding them.